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Living Proof Expands U.S. Retail Distribution

Now available at select Nordstrom and Macy's locations.

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By: TOM BRANNA

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Living Proof, a technology-based beauty company, headquartered in Cambridge, Mass., will expand distribution by partnering with two new retailers this quarter. By May 2011, Living Proof products will be available in select Nordstrom stores, Nordstrom.com and Macy’s Impulse Beauty. Nordstrom and Macy’s Impulse Beauty will join Living Proof’s premiere brick and mortar partner Sephora, offering all three of Living Proof’s current product lines No Frizz, Full and Hold. “Expanding into Nordstrom a...

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